Uploading products, supporting customers, keeping track of inventory, providing personalized experience, marketing your products, speeding up your page load times, SEO optimizing your website.
The list of tasks when running an eCommerce business seems endless.
But you already know that.
The good news is that, with the rise of artificial intelligence (AI) in recent years, many of these tasks can be automated, freeing you up brain power to focus on your company's strategic development.
So, in the following lines, you will discover a list of 21 AI tools for eCommerce that can help you boost your business's engagement, experience, and sales.
But before that…
Looking for AI tools means you may be past the stage of asking yourself:
“Should I adopt AI?”
Nevertheless, if you’re still wondering, here are a couple of reasons why you should go down the AI path:
In a nutshell:
Not adopting AI means you are losing money and further lagging behind your competitors.
Put simply:
The AI tools you adopt must elevate your business performance by answering your specific needs without disrupting your established workflow and putting you or your customers at security risk.
In fact, you must apply this approach to every tool, service, solution, and plugin you decide to integrate into your business.
To make the selection process easier for you, use the following list while evaluating AI tools (or any other tool):
Investigate the tool's compatibility with your current website infrastructure, including any CMS, CRM, analytics, or eCommerce platforms you use.
Delve into the tool's core artificial intelligence technologies, such as machine learning, natural language processing, or image recognition, and assess how these capabilities address your website's specific requirements.
Evaluate the tool's scalability and ability to handle peak traffic periods without compromising website performance or user experience. You don’t want to invest money and time training a team using a tool that will need to be replaced after a month.
Understand the data inputs needed for the tool to operate effectively and the implications for data privacy, security, and compliance.
Consider the learning curve for your team to manage the tool and the impact on the user experience for visitors interacting with AI-driven features.
For instance, here’s how easy it is for IKEA customers to use their augmented reality Place app:
Look into how much you can customize the tool to ensure it integrates seamlessly with your website’s aesthetic and branding.
Investigate the tool's analytics and reporting capabilities to ensure you can track its effectiveness against your website's key performance indicators.
Assess the level of support provided, including training materials, customer service availability, and community resources, to facilitate smooth adoption and troubleshooting.
Determine how the tool learns from data and interactions to improve its functionality and relevance to your website's evolving needs.
Evaluate the total cost of ownership, considering all associated expenses and the potential return on investment through increased efficiency, sales, or customer satisfaction.
Now that you are well-equipped to identify the best AI tools let’s look at some of our favorites.
1. Drift
Drift is an AI-powered conversational marketing platform that transforms how businesses interact with customers online. Designed for eCommerce and beyond, Drift enables real-time, personalized conversations through chatbots and messaging, allowing companies to engage with customers at any point in their buying journey.
Its intelligent chatbots can qualify leads, answer common questions, and schedule meetings, freeing up human agents to focus on more complex inquiries. Drift’s platform is highly customizable, ensuring every interaction feels personal and on-brand. By providing immediate assistance and tailored recommendations, Drift helps eCommerce sites increase conversion rates, improve customer satisfaction, and drive sales.
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2. Lyro AI Chatbot
Lyro AI Chatbot is an innovative AI solution tailored specifically for the eCommerce sector, designed to revolutionize how online shops engage with their customers. Leveraging natural language processing (NLP) technologies, Lyro enables online retailers to provide instant, 24/7 customer support and shopping assistance across their websites.
The best part is that it continually learns from customer interactions to improve its responses and effectiveness over time, ensuring that the shopping experience improves with each visit. Also, Lyro AI can handle a wide range of queries, from product recommendations and inventory checks to troubleshooting and order tracking, all in a conversational and user-friendly manner.
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3. Nosto
Nosto is a powerful AI-driven platform that creates personalized shopping experiences for eCommerce websites. Its experience.AI harnesses the power of big data, artificial and business intelligence, and dynamic targeting to analyze a customer's behavior, preferences, and purchase history in real-time. This enables online retailers to deliver highly targeted product recommendations, personalized content, and tailored marketing messages across their websites, mobile apps, and email campaigns.
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Custom pricing based on your business needs.
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4. Adobe Sensei
Adobe Sensei is Adobe's AI and machine learning technology that enhances the capabilities of Adobe Commerce, providing eCommerce retailers with powerful tools for optimization and personalization. It leverages data analysis and GenAI to offer personalized product recommendations, predictive search functionalities, automated catalog management through image tagging and analysis, and personalized content and copy.
By integrating directly with Adobe Commerce, Adobe Sensei simplifies the implementation of AI-driven features, enabling you to deliver customized experiences, automate tasks, and make data-driven decisions.
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Prices are based on your specific business needs.
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5. Plerdy
e
Plerdy’s AI UX Assistant harnesses a wide range of metrics, offering insightful conversion rate optimization (CRO) advice to boost conversion rates and optimize user interaction.
This innovative tool translates raw data into actionable insights, offering detailed analyses of UX elements and providing targeted recommendations for enhancements. It generates comprehensive reports to be shared with clients or team members, facilitating collaboration and driving web performance optimization efforts.
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6. Navigation AI by NitroPack
Navigation AI by NitroPack is an AI-powered web optimization solution that analyzes and predicts user behavior to preload pages your users might land on next.
NitroPack’s smart solution applies AI-enhanced initial predictions on page load based on data. Then, it analyzes the user behavior, adjusts the predictions, and instructs the Speculation Rules API to prerender (or prefetch) a page before the next click happens.
This allows site owners to deliver instant browsing experiences to their users on both desktop and mobile, boosting customer engagement and conversion rates.
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Navigation AI’s price is based on your specific business needs. Sign up for early access, and we’ll contact you.
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7. Algolia
Algolia is a powerful, API-first search and discovery platform that enables eCommerce sites to deliver fast, relevant, and intuitive search experiences. It uses advanced AI and machine learning algorithms to understand user intent and context, providing instant and accurate search results as users type.
Easy to integrate and scalable, Algolia supports businesses of all sizes, ensuring that as your product catalog and customer base grow, your site's search and discovery capabilities grow with them.
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8. Klaviyo
Klaviyo is the preferred choice for crafting tailored customer experiences and streamlining your marketing activities to accelerate business expansion.
The company boasts extensive capabilities, including Klaviyo AI – a cutting-edge solution powered by artificial intelligence. This technology employs machine learning algorithms to sift through large datasets of customer information, including previous purchases, browsing habits, and interaction trends.
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You need to request a demo first before getting Klaviyo AI.
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9. Buffer AI Assitant
The Buffer AI Assistant is a feature within the Buffer social media management platform designed to enhance content creation and scheduling with the power of artificial intelligence. This tool aims to assist eCommerce and other businesses in crafting compelling social media posts, optimizing post times based on audience engagement, and suggesting content improvements to increase reach and engagement.
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10. Salesforce Einstein
Salesforce Einstein is an integrated set of AI technologies that makes Salesforce Customer Relationship Management (CRM) applications smarter. In the context of eCommerce, Einstein powers personalized customer experiences, automates routine tasks, and provides insights to help businesses make informed decisions. It enhances various aspects of eCommerce, from personalized product recommendations and predictive search to customer service and marketing automation.
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Salesforce Einstein is a product unlocked by request. So you need to book a call first.
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11. OptiMonk AI
OptiMonk AI enhances website engagement and conversion rates for eCommerce businesses through personalization. It leverages artificial intelligence to understand visitor behavior on your website in real time, allowing you to present the most relevant offers, messages, or content at the perfect moment.
A key feature of OptiMonk AI is its ability to segment visitors based on their actions, such as which products they view, how much time they spend on specific pages, and their stage in the buying process. This segmentation and all the other features enable highly targeted campaigns that speak directly to the visitor's interests and needs, significantly increasing the chances of conversion.
In fact, OptiMonk claims that “Ecommerce brands see an average 24.3% lift in online revenue” after integrating their product.
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OptiMonk AI starts from $ 249/month.
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12. Competera
Competera is an advanced competitive intelligence platform designed to empower eCommerce businesses with actionable insights into their competitors' strategies and market trends. Utilizing artificial intelligence, Competerra scans and analyzes vast amounts of data from various online sources, providing comprehensive reports on competitors' pricing, product assortment, promotional tactics, and customer reviews.
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Competera pricing is company-based; hence, you need to submit a request.
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13. Kount
Kount is a comprehensive digital fraud prevention platform that leverages advanced artificial intelligence and machine learning technologies to help eCommerce businesses protect against online fraud, reduce chargebacks, and increase sales. It provides real-time fraud analysis and scoring by examining transactions across multiple data points, including device identification, geolocation, and historical data patterns, to detect and prevent fraudulent activity accurately.
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Kount’s pricing plans are tailored to your business, so you need to request a quote.
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14. ChatGPT
ChatGPT is an advanced language model developed by OpenAI, designed to understand and generate human-like text based on the input it receives. It’s a versatile AI tool that can assist in creating product descriptions, generating marketing content, and even managing simple tasks like email responses or social media engagement. Its ability to learn from interactions and feedback allows it to continuously improve its responses and become more aligned with the brand's voice and customer needs over time.
To get the most out of ChatGPT and similar language models, you need to specialize in feeding high-quality prompts. Here’s how to achieve that:
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15. Jasper
Jasper is an AI writing assistant that empowers eCommerce businesses to generate high-quality content. It excels in creating compelling product descriptions, engaging marketing copy, and informative blog posts, all tailored to enhance brand voice and boost SEO performance.
Jasper's AI algorithms are designed to understand context and customer intent, enabling it to produce content that resonates with target audiences and drives conversions. Ideal for scaling content creation without sacrificing quality, Jasper helps eCommerce sites maintain a consistent and persuasive online presence, significantly improving their content marketing strategy and engagement with potential customers.
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16. MarketMuse
MarketMuse is an AI-powered content planning and optimization platform that helps eCommerce and other businesses enhance their content strategy for better SEO and audience engagement. It analyzes existing content against industry benchmarks to identify gaps and opportunities for improvement, suggesting topics and keywords to target for higher search engine rankings.
MarketMuse's strength lies in its ability to provide actionable insights for creating authoritative content that drives traffic and establishes brand credibility. With its comprehensive content inventory assessment and optimization recommendations, it is the perfect solution if you are looking to elevate your content marketing efforts and improve online visibility.
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17. Surfer AI
Surfer AI is an SEO optimization tool designed to help businesses and content creators boost their website's search engine rankings through data-driven analysis. It evaluates content against top-performing pages in search results, offering recommendations on keyword usage, content structure, and other on-page elements to improve visibility.
Its real-time content editor and SERP analyzer streamline the process of creating SEO-friendly content that aligns with user search intent, making it easier for businesses to attract more organic traffic and engage effectively with their audience.
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You have two options to purchase Surfer AI:
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18. Frase
Frase.io is an AI-powered content optimization platform that aims to help content creators, marketers, and SEO experts improve their content creation process and boost their SEO performance.
By using advanced natural language processing (NLP) and machine learning techniques, Frase.io evaluates and refines content based on targeted keywords, themes, and queries. This enables users to easily generate content that captivates the audience and ranks well on search engines.
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19. Synthesia
Synthesia is an innovative platform leveraging artificial intelligence to transform how videos are created, offering a streamlined solution for professionals and creators. It employs cutting-edge technology to enable the generation of videos from text, dramatically reducing the time and resources typically required for video production.
By utilizing AI, Synthesia allows you to quickly produce engaging and visually appealing videos, making it an ideal tool for educational content, marketing materials, and corporate communications.
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20. Zoho Analytics
Zoho Analytics is an advanced data analytics solution that harnesses the power of artificial intelligence to empower you and your business with deep insights and data-driven decision-making. This platform simplifies the data analysis process, allowing you to visualize their data through customizable reports and dashboards easily.
Zia, the conversational AI assistant, can help you generate narratives, predict trends, and answer queries through natural language processing (NLP). This allows for intuitive data exploration and automated insights, enabling you to make informed decisions quickly and effectively.
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Upon request.
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21. Qualtrics XM
Qualtrics XM is a comprehensive experience management platform that leverages robust AI technology to help organizations optimize customer, employee, product, and brand experiences. This solution enables users to capture and analyze data from multiple touchpoints, providing actionable insights to drive improvements across various business aspects.
Their products are divided into three categories: Customer Frontline, People Teams, and Strategy and research. Each leverages AI technologies to provide deep-level insights, recommendations on the next best step, and more.
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AI tools offer several benefits, including enhanced customer experience through personalized recommendations and customer service chatbots, improved efficiency in operations like inventory management and logistics, and increased sales and conversion rates through optimized pricing and targeted marketing strategies.
Privacy and security are critical concerns when implementing AI tools. The use of artificial intelligence involves handling large amounts of customer data, which can raise issues around data protection and potential breaches. It's essential for businesses to ensure that their AI tools comply with relevant data protection regulations (like GDPR) and implement robust security measures to protect customer information from unauthorized access or leaks.
Many AI tools are now more accessible and affordable for small businesses due to scalable subscription models and cloud-based services. Costs can vary, but many platforms offer tiered pricing or pay-as-you-go models, allowing businesses to start small and scale as they grow.
Niko has 5+ years of experience turning those “it’s too technical for me” topics into “I can’t believe I get it” content pieces. He specializes in dissecting nuanced topics like Core Web Vitals, web performance metrics, and site speed optimization techniques. When he’s taking a breather from researching his next content piece, you’ll find him deep into the latest performance news.